This is Rachael. She owns The Yesterday Society based in the heart of Newcastle in the Grainer Market, Newcastle Upon – Tyne. To find Rachael Vintage Fashion Store you must delve into a giant closet of sparkles, tassels, sequins and vintage memorabilia where we found her happily chatting to her customers and hand selecting a 1960’s dress with a lady and her husband for a themed night out.
Rachael is warm, she is friendly, she is real and most importantly she is local. Rachael grew up with her mother and brother in Walker. She grew up experimenting with fashion and was inspired by her local vintage shop Attica. She went to Northumbria University and studied Geography, but she was drawn back to clothing and managed to write her dissertation on vintage garments. She then went on to work in Tyneside cinema where she met Rosie.
The Yesterday Society was born by a mutual love of vintage between the two friends in 2013. The shop features her DJ fathers old leathers hanging in store as well as an impressive gin collection which she keeps in her store.
We asked Rachael for some weird facts she told us that, she did a zip wire in the early hours of her 30th birthday and since then she has gone on to acquire the rollercoaster from Metroland (remember that?) which sits in her back garden and also a cow themed campervan with her partner. Rachael Rocks!!
Increasingly Rachael faces great challenges with customers buying clothing online, also a lack of affordable parking in the city centre which means a decrease in footfall. We asked Rachael what MyMarto can do to help her.
What threats do you you face as a store owner?
The internet really, a lot of people are shopping online and obviously a lot of the bigger retailers closing as a result. I think its just really important to support your local high street.
What is your opinion on the issue of the high street currently?
I think it's about getting people out and about, getting people shopping.
What do you think of MyMarto as a tool to increase footfall for local stores?
I think it's a great idea. It's sort of what we do in the market as well. We do a lot of joint events and stuff where we all work together to promote the market and sell stuff together so I think its a really good idea.
What is the benefit of having a store online?
I think it does increase the amount of customers you get, and increase your presence online so it is really important.
Finally, Why should people support local small businesses?
Because if you don’t then they won’t be around for a long time and its a really important place to have somewhere where people can come out and shop and especially with vintage it means that you can try clothes on.
Top Picks from The Yesterdays Society – Rachael’s Vintage Fashion Store
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